{"id":7224,"date":"2024-01-23T16:47:52","date_gmt":"2024-01-23T15:47:52","guid":{"rendered":"http:\/\/theyard-vfx.com\/stage\/?p=7224"},"modified":"2025-07-15T23:27:41","modified_gmt":"2025-07-15T21:27:41","slug":"a-thoughtful-strategy-that-makes-french-talent-shine","status":"publish","type":"post","link":"https:\/\/theyard-vfx.com\/stage\/2024\/01\/23\/a-thoughtful-strategy-that-makes-french-talent-shine\/","title":{"rendered":"The Yard, a thoughtful strategy that makes French talent shine"},"content":{"rendered":"

[vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb2″ accent_color=\u00a0\u00bb#bdae8d\u00a0\u00bb][vc_column_text]<\/p>\n

The Yard is in the press! Laurens Ehrmann has been interviewed by the French trade press, Ecran Total, reflecting on The Yard’s approach and vision to address the challenges ahead in the global film industry, disrupted by the Hollywood strikes.<\/span><\/h6>\n

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Laurens Ehrmann, founder and CEO of The Yard, recently shared insights on the studio’s strategy with the French trade press, Ecran Total<\/a>. You will find below a summary in English.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text]A controlled growth to preserve quality work<\/strong><\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb7228″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n

Established in 2014, The Yard VFX has undergone significant growth, expanding from 10 artists to 100 within 18 months, with an 11-fold increase in revenue, as highlighted by Laurens Ehrmann. This growth has enabled the studio to attract major international projects, including films like \u00ab\u00a0Indiana Jones and the Dial of Destiny<\/em><\/a>,\u00a0\u00bb shortlisted for the Oscars 2024 for best visual effects, as well as \u00ab\u00a0John Wick 4<\/em><\/a>.\u00a0\u00bb<\/p>\n

The studio actively contributes to the vitality of French cinema with films like \u00ab\u00a0Second Tour<\/em><\/a>\u00a0\u00bb and \u00ab\u00a0Notre Dame on Fire<\/em><\/a>,\u00a0\u00bb the latter winning the C\u00e9sar Award in 2023 for best visual effects.<\/p>\n

Additionally, The Yard VFX takes pride in being a laureate of the \u00ab\u00a0La grande fabrique de l’image<\/a>\u00a0\u00bb call for projects as part of the France 2030 plan.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/78IsqTUJRiM?si=-5Q4ffqP7wWUpBnx\u00a0\u00bb][vc_empty_space][vc_column_text]Calibrated resilience to accompany the restart of Hollywood<\/strong><\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb7132″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n

Despite the global shortage of work, The Yard VFX has continued to secure impressive international projects, such as the second seasons of the series ‘The Rings of Power<\/em><\/a>‘ on Amazon Prime and ‘Halo<\/a><\/em>‘ on Paramount+, along with the film ‘Damsel<\/a><\/em>‘ on Netflix. Client trust in The Yard’s uncompromised quality of work and relationships has facilitated a continuous flow of ambitious projects despite the challenging context.<\/p>\n

Currently, major studios are looking to catch up and are planning to resume filming this summer. The activity, previously staggered, will concentrate and create a logistical bottleneck, partly due to actors’ scheduling. The Yard VFX is already prepared to manage this peak in activity. The company has consciously chosen to retain the majority of its artists during this uncertain period caused by strikes, preparing for the future with vision and care.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb2″ accent_color=\u00a0\u00bb#bdae8d\u00a0\u00bb]

The strength of having retained our artists will enable us to respond to the demand more quickly.<\/p>\n<\/div>

Laurens Ehrmann<\/span>Founder and CEO, The Yard VFX<\/span><\/div><\/div><\/div><\/div><\/div>[vc_empty_space][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb2″ accent_color=\u00a0\u00bb#bdae8d\u00a0\u00bb][vc_empty_space][vc_column_text]A development rooted in regions to attract talent<\/strong><\/span>[\/vc_column_text][vc_single_image image=\u00a0\u00bb6429″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n

Beyond the resurgence of activity, the rise of highly sought-after technologies like Machine Learning and Artificial Intelligence presents a significant recruitment challenge. The Yard VFX has formed partnerships with top visual effects schools, such as ARTFX<\/a> in Montpellier and Lille, to enhance students’ professional experience and integrate the best talents. Laurens Ehrmann describes The Yard as \u00ab\u00a0the garden that nurtures talents,\u00a0\u00bb emphasizing it as their strategy for internal development.<\/p>\n

To be an attractive employer, The Yard VFX is strengthening its presence in regions. Last summer, the company established itself in Montpellier, near PICS Studio<\/a>, a cinematographic creation hub, and plans to set up soon in Rennes and Angoul\u00eame. Laurens Ehrmann highlights the need for artistic professions to exchange ideas, showcase work, and brainstorm in human-sized spaces. The quality of life in regions is an opportunity to attract French talents who have returned to Europe. Offering the possibility of remote work also changes the game for young artists.<\/p>\n

[\/vc_column_text][vc_single_image image=\u00a0\u00bb5913″ img_size=\u00a0\u00bbfull\u00a0\u00bb add_caption=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n

Through its contributions to cinematic and audiovisual creation, as well as its membership in the Visual Effects Society and other professional associations, The Yard actively participates in promoting the French visual effects industry. The studio works towards gaining recognition for the expertise and essential profession in cinematography and audiovisual expression, regardless of the narrative forms they take.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

The full article can be read in the #1453 issue of Ecran Total by clicking here<\/a>.<\/p>\n

[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n

Find out about our work here.<\/strong><\/span><\/a><\/span><\/p>\n

[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]<\/p>\n

MORE NEWS<\/h4>\n

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