[vc_row][vc_column][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb2″ accent_color=\u00a0\u00bb#bdae8d\u00a0\u00bb][vc_column_text]<\/p>\n
[\/vc_column_text][vc_separator color=\u00a0\u00bbcustom\u00a0\u00bb border_width=\u00a0\u00bb2″ accent_color=\u00a0\u00bb#bdae8d\u00a0\u00bb][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n
For 15 years, IAMAG<\/a>, also known as \u00ab\u00a0IT’S Art Magazine,\u00a0\u00bb has been the essential landmark for entertainment artists, showcasing their work and creative process. After five years of absence, the IAMAG Master Classes, came back with the theme \u201cThe Wind of Change\u201d, symbolizing resilience and collective rebirth.<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n Held on March 15-17 at the Forum des Images in Paris, the international event brought together professionals from the video game, illustration, VR, animation and VFX industries for various conferences, networking and \u2018Portfolio Reviews\u2019 sessions.<\/span><\/p>\n [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/4″][vc_single_image image=\u00a0\u00bb5751″ img_size=\u00a0\u00bbmedium\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_empty_space][\/vc_column][vc_column width=\u00a0\u00bb3\/4″][vc_column_text]<\/p>\n Noemie Cauvin<\/a>, Head of DMP and Visual Development at The Yard, attended this long-awaited 2024 edition. She found a very benevolent atmosphere and felt a lot of solidarity within the artists community to make it thrive. <\/span><\/p>\n Here are her highlights of the event :<\/span><\/p>\n [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n The 2024 edition matched the prestige of the previous years, bringing the world\u2019s most famous concept artists and illustrators. Among the long list of speakers, the audience had the chance to meet with renowned art directors such as Shaddy Safady, Sparth, Raphael Lacoste and George Hull, illustrators such as Marc Simonetti, senior concept artists Nicolas Weis and Jama Jurabaev, character designers such as Iain McCaig,<\/span> among others. <\/span><\/p>\n [\/vc_column_text][vc_media_grid style=\u00a0\u00bbpagination\u00a0\u00bb items_per_page=\u00a0\u00bb1″ element_width=\u00a0\u00bb12″ gap=\u00a0\u00bb15″ arrows_design=\u00a0\u00bbvc_arrow-icon-arrow_11_left\u00a0\u00bb arrows_position=\u00a0\u00bboutside\u00a0\u00bb arrows_color=\u00a0\u00bbchino\u00a0\u00bb loop=\u00a0\u00bbyes\u00a0\u00bb grid_id=\u00a0\u00bbvc_gid:1752589869273-2b4c4393-0779-10″ include=\u00a0\u00bb7819,7820,7821,7822,7826″][vc_empty_space][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n We\u2019ve asked Noemie Cauvin, our Head of DMP and Visual Development, to give us her favorite conferences and here\u2019s her Top 3 from IAMAG 2024:<\/span><\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n [\/vc_column_text][vc_single_image image=\u00a0\u00bb7833″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Shaddy Safadi stands as a leading figure in the industry, having mentored hundreds of concept artists through his online tutorials, some of which Noemie said to have relied on for over a decade. <\/span><\/p>\n Originating from a successful career in the video game industry, he now serves as an esteemed art director. His conference provided a comprehensive masterclass in art direction, addressing vital aspects such as studio hierarchy, collaborative tools, artist management, and strategies for distinguishing oneself from AI.\u00a0<\/span><\/p>\n You can watch an extract of his conference below :[\/vc_column_text][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/x8N9Up2NV-8?si=4f5WAx-H1JkrflPT\u00a0\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][vc_single_image image=\u00a0\u00bb7837″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Feng Zhu, a concept artist renowned in VFX and video games, has a rich background in education. He shared his expertise at various platforms, including Gnomon’s online school, before establishing his own environmental design institution in Singapore. At his conference, he tackled crucial topics:<\/span><\/p>\n Watch an extract of his Master Class below :[\/vc_column_text][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/seddIgdlKDM?si=UtAk_KRKAApwn0qi\u00a0\u00bb][vc_column_text]<\/p>\n [\/vc_column_text][vc_single_image image=\u00a0\u00bb7838″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n A superb conference that provided invaluable insights into the anticipated standards and missions within the artistic departments of leading Anglo-Saxon studios !<\/span><\/p>\n [\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n Covering everything from career paths to practical tips, the exceptionally rich program offered invaluable sources of inspiration for digital artists. Among the extensive array of conferences, Noemie identified the following sessions as genuine knowledge-sharing opportunities, brimming with practical advice to boost one’s performance in daily work :<\/span><\/p>\n [\/vc_column_text][vc_single_image image=\u00a0\u00bb7841″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Photoshop Brushes: Hidden Super Powers !<\/b><\/p>\n Hosted by Kyle Webster, this conference presented how to emulate natural media from watercolors to pastels to inks, special effects, timesaving brush features and tips on the brush sets.<\/span><\/p>\n [\/vc_column_text][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7843″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Understanding Color Through Design<\/b> with Angela Sung, who revisited color theory, light, composition, and discussed practical application.<\/span><\/p>\n [\/vc_column_text][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7844″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Tips and Tricks Marathon for an Industry in a Hurry<\/b> by Sparth, which provided a concentrated dose of sharp advice for increased efficiency in image creation.<\/span><\/p>\n [\/vc_column_text][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][vc_single_image image=\u00a0\u00bb7845″ img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]<\/p>\n Exploring the Creative Mind Behind the Canvas<\/b>, hosted by Donglu Yu. This workshop was an invitation to unlock the full potential of one\u2019s artistic vision, by combating white canvas syndrome and nurturing creativity on a daily basis, inspired by cultural heritage, artistic influence, and personal experience.<\/span><\/p>\n [\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n Alongside conferences, interactive sessions such as Sketching offered a great opportunity to interact with artists. They served as a compelling reminder for artists to revisit the fundamentals of art. Through drawing, participants reaffirmed the importance of storytelling, thereby accentuating their individual strengths and differentiators, including techniques, mastery, inspiration, and personal touch.\u00a0<\/span><\/p>\n [\/vc_column_text][vc_video link=\u00a0\u00bbhttps:\/\/youtu.be\/IQKtOTnpF34?si=KCfemVDd3UtjDlJd\u00a0\u00bb][vc_empty_space][vc_column_text]<\/p>\n [\/vc_column_text][vc_column_text]<\/p>\n In this celebration of creativity and artistry, addressing AI and its impact becomes inevitable. Across various markets, artists reaffirm their potency in delivering innovative solutions and showcasing their creative processes, shaped by personal approaches and distinct personalities. They caution against the perils of uniformity and champion the pursuit of originality, weaving compelling narratives into their creative endeavors.<\/span><\/p>\n [\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n Browse IAMAG\u2019s catalog to retrieve the conferences, available under Premium Access or On-Demand, by\u00a0 clicking here<\/a>.<\/span><\/p>\n [\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\nA prestigious line-up of speakers<\/span><\/strong><\/h1>\n
Noemie’s Top 3 Conferences<\/span><\/strong><\/h1>\n
Art Direction Processes With Shaddy Safadi<\/span><\/strong><\/span><\/h2>\n
The Spirit of Entertainment Design by Feng Zhu<\/span><\/strong><\/span><\/h2>\n
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Behind the Scenes: Crafting a Winning Portfolio for the Film Industry with Framestore<\/span><\/strong><\/span><\/h2>\n
Sharing insights and tips<\/span><\/strong><\/h1>\n
Resilience towards generative AI<\/b><\/span><\/strong><\/h1>\n